Today’s consumer, and especially Millennials, want something different. They are more environmentally conscious, socially aware and don’t want “stuff” for the sake of wanting “stuff”. There are many reasons why people are more interested in spending their hard-earned money on EXPERIENCES, rather than just “things”.
So, what are gift industry entrepreneurs to do when starting afresh and their expertise has always been in the business of supplying Stuff? Jacquie and Jules have always been interested in people and cultures and have traveled extensively. They are foodies in the true sense of the word – cooking, entertaining and experimenting with tastes and ingredients.
The answer is offering Stuff or Things that enhance the EXPERIENCE that today’s consumer is seeking. At Verve Culture, we are committed to offering an inside view of how certain tools and items can help create memorable experiences with friends or family. Fun, easy, practical, authentic and respectful of the people who make the items is at the heart of Verve Culture product philosophy.
Our first cultural exploration was in Mexico and we are soon to bring something special from Thailand. Who knows where next our path will take us in seeking out new treasures that stretch our boundries and bring joy to our lives.
What is the best way to analyze and re-assess an entire industry and consumer buying habits when you see a marked shift? Jacquie Lewis and Jules Vertrees say: Step outside of the office. Look around. Don’t automatically do what you have always done. This mother and daughter team have worked together for over 20 years and know what it takes to step outside the office and really appreciate each other’s company, experience and most of all, the joy of just living life to the full.